Media Mashups

I would want to make a small comment on the Mashable Media link that Viplav forwarded to all of us.

(http://www.techcrunch50.com/2008/conference/presenter.php?presenter=82)

In that, as I understand, users can attempt for an exam while chatting with their peers. I know this is a step ahead in technology but as a layman, is this a viable option? I am thinking of how this service would be accepted in India. Will this work? Isn’t this similar to cheating in an exam? I mean I know I may sound stupid to some people but I just felt this way.